Ask anyone: One of the biggest problems in today’s world besides global warming, terrorism, inflation, social unrest and slow internet, is the problem of CHOICE.
Because of widespread competition, the average consumer is flooded with an enormous number of options to dig through. Now, generally speaking, this isn’t a bad thing. We all need options.
But how do you decide the best possible option between 2 products that basically do the same thing under the surface without going through the ache of trying them all?